SEO Milton Keynes

Ask yourself this...what is the point in putting money and time into creating an exciting new website if no-one is going to see it? The answer, of course, is that there is no point. That is why search engine optimization (SEO) is incredibly important in bringing your website to the attention of millions more potential customers. SEO is the process of dramatically boosting traffic to your website from the search engines. And more traffic means more customers, which means more profits!

A few facts about search engines:

• With 91 million hits a day, Google is the most visited website in the UK
• Google, MSN, Yahoo! and Ask are responsible for 96% of UK searches
• 95.7% of mobile phone searches in the UK go through Google
• 72% of search engine users will choose a result from the ‘natural’ listings

How does search engine optimization work?

When searching for a product or service, most people will choose a website that appears on the first page of the listings returned by the search engine. As a rule, the higher your site appears in the rankings, the more traffic is directed onto your page. Search engine optimization works by increasing your online traffic and, consequently, your website’s success. Not only does it enhance the quantity of traffic but also its quality, directing those who your website is most relevant to. Effective SEO targets keywords including business type and geographic searches, such as “website design Bedford” or “Web Design Milton Keynes’.

SEO Strategy

As part of our online marketing strategy for your website, Web Design Milton Keynes offer all clients a free SEO test campaign performed on the Google search engine. This gives us accurate information on how many people have searched for your product or service in the area you operate in, providing valuable data on the potential of an SEO campaign to enhance your website traffic.

The internet is an evolving medium and search engine optimization must evolve with it to remain effective. Our SEO specialists utilize all the latest and greatest techniques to keep your website in the first half of that coveted first page. Optimizing a website primarily involves editing content and coding to increase its relevance to the keywords your customers are likely to search for.

SEO can be done in two ways:

• On-site Search Engine Optimization On - site search engine optimization is done in two stages. The first stage involves ensuring that the design of each page communicates what your website is all about through the use of semantic HTML. Once the design of your web site is optimized, it’s time to look at the contents of each page. We review which keywords are most relevant to your product and services and our skilled SEO copywriters ensure that the text on your site is at optimal keyword density while remaining readable and interesting.
• Off-site Search Engine OptimizationOff-site search engine optimization can happen naturally if your website has been online for a few years. If not, Web Design Milton Keynes can give it the little boost it needs by creating back links across the internet which the search-bots essentially recognize as a vote for your website when it comes to judging the relevance of appropriate search terms. Our SEO experts use fresh content, blogging, press releases and a whole host of methods in ensuring that your website is optimized off-site as well as on-site.

Search engine optimisation is most effective when it combines both on-site and off-site SEO. At Web Design Milton Keynes we offer specialist SEO services that are guaranteed to boost your website’s hits.